Abandonned Cart

DigiCommerce’s Abandoned Cart feature helps you recover potentially lost sales by automatically sending reminder emails to customers who add products to their cart but leave without completing their purchase.

What Are Abandoned Carts?

Abandoned carts occur when customers add items to their shopping cart but exit your site without completing the checkout process. This common e-commerce phenomenon can significantly impact your revenue, with industry statistics showing that up to 70% of online shopping carts are abandoned.

How DigiCommerce Helps You Recover Abandoned Carts

The DigiCommerce Abandoned Cart feature works by:

1. Detecting when a customer has abandoned their cart
2. Automatically sending customized reminder emails at intervals you define
3. Optionally including special discount coupons to incentivize purchase completion
4. Tracking recovered sales and providing performance statistics

Setting Up Abandoned Cart Recovery

Enabling the Feature

1. Navigate to DigiCommerce > Settings > Abandoned Cart
2. Check the box labeled Send reminder email to customers who abandoned their cart
3. Save your changes

Configuring Email Reminders

You can set up multiple reminder emails that will be sent at different intervals:

1. Click the Add Email Reminder button
2. For each reminder, configure:
   • Send after: Define when this email should be sent (hours, days)
   • Email Title: The subject line of the email
   • Email Content: The headline displayed in the email
   • Email Text: The main body text for your reminder
   • Include coupon: Optionally offer a special discount to encourage checkout completion

Personalization Variables

Use these placeholders in your email text to personalize messages:

• {first_name}: Inserts the customer’s first name
• {last_name}: Inserts the customer’s last name

Coupon Settings

For each reminder, you can include an automatic discount coupon:

1. Check Include coupon in this email
2. Select the discount type (fixed amount or percentage)
3. Set the discount amount
4. Define the expiry period in days

CRON Settings

The Abandoned Cart feature uses WordPress CRON jobs to process carts and send reminders:

• CRON Schedule Interval: How often the system checks for abandoned carts (default: 12 hours)
• Cleanup CRON Schedule Interval: How often old abandoned cart data is purged (default: 7 days)

How It Works Behind the Scenes

1. When a customer starts the checkout process, their cart information is temporarily saved
2. If they leave without completing the purchase, the cart is marked as “abandoned”
3. At scheduled intervals, the system processes abandoned carts and sends reminder emails
4. If the customer returns and completes their purchase, the cart is marked as “recovered”
5. Performance statistics track your recovery rate and sales impact

Best Practices for Abandoned Cart Recovery

• Send your first reminder within 24 hours when the purchase is still fresh in the customer’s mind
• Use a sequence of 2-3 emails spaced a few days apart
• Personalize your messages using the customer’s name
• Offer discount at the last email reminder
• Test different subject lines to see which ones perform best
• Keep your emails friendly and helpful rather than pushy or sales-focused

Monitoring Performance

DigiCommerce tracks important metrics to help you evaluate the effectiveness of your abandoned cart recovery strategy:

• Number of abandoned carts
• Number of recovered carts
• Recovery rate percentage
• Revenue recovered from previously abandoned carts

By regularly reviewing these statistics, you can refine your approach and maximize your recovery rate.