Coupon

Creating coupon codes is an effective way to promote your products, reward loyal customers, and drive sales. The DigiCommerce plugin provides a comprehensive coupon management system that allows you to create various types of discounts, set usage limitations, and track their performance.

This guide will show you how to create, manage, and implement coupon codes in your DigiCommerce store.

Accessing the Coupon Manager

To manage your coupons:

1. Log in to your WordPress dashboard.
2. Navigate to DigiCommerce > Coupons.
3. Here you’ll find a list of all your existing coupons and options to create new ones.

Creating a New Coupon

To create a new coupon:

1. From the Coupons page, click the Add New Coupon button at the top.
2. Fill in the coupon details:
   • Coupon Code: Enter a unique code that customers will use to apply the discount, or click the “Generate Code” button to create a random code.
   • Discount Type: Choose between a fixed amount or percentage discount.
   • Discount Amount: Enter the discount value (dollar amount or percentage depending on type).
   • Expiry Date (optional): Set a date when the coupon will expire.
   • Minimum Spend (optional): Set a minimum order total required to use the coupon.
   • Maximum Spend (optional): Set a maximum order total for the coupon to be applicable.
   • Usage Limit (optional): Restrict the total number of times the coupon can be used.
   • Usage Limit Per User (optional): Limit how many times a single customer can use the coupon.
3. Click Save Coupon to create the coupon.

Managing Existing Coupons

The Coupons page displays a list of all your coupons with their key information:

• Code: The unique coupon code.
• Type: Whether it’s a fixed amount or percentage discount.
• Amount: The discount value.
• Usage/Limit: How many times the coupon has been used versus its limit.
• Expiry Date: When the coupon will expire (if set).
• Status: Current status of the coupon (active, expired, or reached limit).

You can perform the following actions on existing coupons:

• Edit: Modify the coupon settings.
• Trash: Move the coupon to trash without permanently deleting it.
• Restore: Recover a coupon from trash.
• Delete Permanently: Remove a coupon completely from the system.

Coupon Statuses

Coupons can have different statuses:

• Active: The coupon is valid and can be used.
• Expired: The coupon has passed its expiry date.
• Reached: The coupon has reached its usage limit.
• Trash: The coupon has been moved to trash.

Enabling Coupon Functionality

To enable coupon functionality in your checkout:

1. Go to DigiCommerce > Settings.
2. Navigate to the Coupon tab.
3. Check the Enable coupon code form during checkout option.
4. Save your settings.

How Customers Apply Coupons

When customers proceed to checkout, they will see a “Got a coupon? Click here to enter your code” link. Clicking this link will reveal a coupon code entry field. After entering a valid coupon code and clicking “Apply,” the discount will be automatically applied to their order.

Adding Coupons Directly in URLs

DigiCommerce allows you to apply coupons automatically through URL parameters, making it easy to create promotional links for your marketing campaigns.

For Standard Products

To add a coupon code to a standard product URL, use the following format: https://website.com/checkout/?id=211&coupon=EOKJGPRM

Where:

• 211 is the product ID
• EOKJGPRM is the coupon code

For Variable Products

To add a coupon code to a variable product URL, use this format: https://website.com/checkout/?id=190&variation=1&coupon=EOKJGPRM

Where:

• 190 is the product ID
• 1 is the variation ID
• EOKJGPRM is the coupon code

When customers visit these URLs, the product will be added to their cart and the coupon will be automatically applied during checkout.

Coupon Validation Rules

DigiCommerce automatically validates coupons based on the rules you set:

• Expiry Date: Rejects expired coupons.
• Minimum/Maximum Spend: Ensures the order total falls within allowed range.
• Usage Limits: Tracks usage to prevent exceeding limits.
• User Limits: Restricts individual customers from overusing coupons.

Coupon Usage Analytics

You can track coupon performance through the built-in analytics:

1. Each coupon keeps track of how many times it has been used.
2. Usage data includes the order ID, user information, and discount amount.
3. This data helps you evaluate the effectiveness of your coupon campaigns.

Tips for Effective Coupon Strategies

• Limited-Time Offers: Create urgency with expiration dates.
• Minimum Spend Requirements: Encourage larger purchases by setting a minimum order value.
• Unique Codes for Marketing Campaigns: Generate specific codes for different marketing channels to track their effectiveness.
• First-Time Purchase Discounts: Attract new customers with special introductory offers.
• Subscriber-Only Coupons: Reward your email subscribers with exclusive discounts.

By effectively utilizing the DigiCommerce coupon system, you can create targeted promotions that drive sales while maintaining control over discount usage and budget impact.